At Hospice of the Northwest, we believe in living each day to the fullest. In the spirit of embracing every moment, we are embracing a new look! Our brand update focuses on readability and accessibility, with a new, bright color pallet.
The primary focus of our brand refresh is readability. The new logo removes places where fonts overlap within the previous logo. Overlapping fonts, without adequate contrast between colors, can make the logo difficult to read. This is particularly true for individuals with vision challenges. You can see the two versions below, and how the new logo creates more clarity for the reader.
Previous logo with readability challenges
New logo is readable in all formats!
Next, we modernized the fonts and updated the graphic within “Hospice” to create more clarity for the letter “I”. These are additional steps to improve readability and make the logo more accessible for diverse audiences. These changes were also applied to the Hospice of the Northwest Foundation logo, which will also be rolling out soon.
Finally, we added a new and vibrant color pallet! At Hospice of the Northwest and the Hospice of the Northwest Foundation, we are focused on living every moment of life. Our teams bring supports and services to individuals of all ages, wherever you are on your journey. We focus on your needs and goals, where ever you live, so you can live each day to the fullest. With that in mind, we added a little color and joy to our color pallet, because each patient we serve has a special story.
The brand refresh is just the beginning! Hospice of the Northwest is currently working through a process to craft a strong Diversity, Equity, and Inclusion statement. The statement will share our commitment to serving all members of our community, valuing each unique story. The DEI statement will be released this fall, followed by a mobile-first, accessible website in early 2022.
Stay tuned for more updates and announcements as we move toward our goal of a more inclusive, accessible, and diverse organization.